Atera is an envelope-pushing restaurant. The avant-garde Tribeca spot is wher quail eggs arrive on beds of grass, where lobster rolls come inside macarons, and where “charcoal” is made of chocolate. Atera serves 20-plus course meals that cost $165 before beverage, tax and tip. And now you’re expected to pay for your meal before your meal, not after it. The website of the two-Michelin-starred restaurant explains it all thusly:
Sure, many fine dining venues threaten cancellation fees, but Atera is only the second NYC spot to actually require prepayment (Brooklyn Fare is the other). Chicago eaters of course are familiar with such policies at Next and Alinea, where diners pay for dinner in advance via a much heralded ticketing system.
Make no mistake about it, pre-payment works in the favor of the restaurateur, and asks the diner to forfeit the price of dinner, plus tax and gratuity. if he or she can’t make it that evening. Chef Lightner was nice enough to chat with us about this development via email, here are highlights from our conversation:
When did you start the prepayment system and how have your guests responded to it? We started the prepayment about a month ago and guests have not had an issue with it, unless they are trying to cancel last minute.