“There is nothing like authentic. Nothing beats the real thing. Cars can’t fake fast, guitars can’t fake rock & roll, and no one can fake the feel-good flavors of American cuisine. Guy Fieri is one of the hottest celebrity chefs on the scene.”
From the website of Guy’s American Kitchen & Bar, a quote that we present without comment. Guy’s menu includes Motley Que Ribs, General Tso’s Pork Shank and Guy-talian Nachos. Happy Saturday!
“Guy Fieri may represent something culinarily unsophisticated and lowbrow…but nevertheless his beat has always been the authentic, the human, the real. And what Wells does is locate Fieri’s restaurant (which, let’s be honest, nobody ever actually expected to be any good) within the larger sphere of Fieri’s universe. This isn’t a restaurant review, it’s a referendum on Fieri himself, a man whose brand was built on his unreserved praise for food and people deserving of that praise, and who in entering the arena himself revealed a hollowness that threatens to undermine everything he’s done.”
Helen Rosner deserves a Pulitzer Prize for explaining exactly why NYT critic Pete Wells had to take down Guy Fieri’s debut NYC restaurant. What we have here is an irony play, Rosner explains. Fieri, the man behind “Diners, Drive-Ins and Dives,” a television show that champions small neighborhood spots you’ve never heard of, is undermining his authenticity with a 500-seat Times Square restaurant that serves $23 meatloaf to the masses. 

Guy Fieri Thinks He Can Sell New Yorkers $23 Meatloaf & $25 Chicken Parm4

In case you missed it yesterday, our sister site, The Price Hike, reported on the exorbitant prices Guy Fieri is charging for meatloaf and chicken parm at his debut Manhattan restaurant. 

A lot of menus from American Kitchen & Bar, Guy Fieri’s first New York restaurant, surfaced on the internets last week. None of those food menus, to the best of our knowledge, contained prices. Now we know why. Looks like Guy is charging $24.50 for chicken parm, and $22.50 for meatloaf. 

Kudos to @samkimsamkim of Midtown Lunch for the early report. 

If you like chicken parm (I don’t), you can probably get the city’s best version at Parm, which I awarded 2.5 stars in a Bloomberg News review (notice how I didn’t review the chicken parm, there’s a reason for that). Parm charges $17 for the platter and $9 for the roll. Wanna pay more for Guy’s version? Be our guest, but we’re declaring the Fieri Faux Pas a STRONG SELL, just because. Call it a New York welcome.