Bad Deal Rule No. 34: Beware of False Threats Concerning Your Rewards Statement

Reuters Finance Blogger Felix Salmon refers to the ‘Boy Who Cried Wolf” fable to contextualize his hilarious rewards points predicament. Metaphorically speaking, perhaps it’s also the case of a paper tiger trying to scare off an elephant? Apologies. Click through to Felix’s blog for the full story. 

felixsalmon:

Once upon a time, I bought something (a painting by an elephant, since you ask) from an online store called Novica which seems to have some kind of association with National Geographic. Since then, they’ve kept on telling me that I have Novica Points which are about to expire. I think they should read that story about the boy who cried wolf…

Dec 3, 2008: “You currently have a $10.00 balance of Novica Points in your account. This amount reflects recently awarded points and expires on January 15, 2009.”

Jan 21, 2009: “You currently have a $5 balance of Novica Points in your account. This amount reflects recently awarded points and expires on April 14, 2009.”

  1. andrewgreene said: It sounds silly, but I wouldn’t be surprised if it is effective marketing.
  2. baddeal reblogged this from felixsalmon and added:
    Reuters Finance Blogger Felix Salmon refers...‘Boy Who Cried Wolf” fable to contextualize...
  3. felixsalmon posted this

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