i'm ryan sutton, the new york food critic for bloomberg news.
Catching Elephant is a theme by Andy Taylor

“A Girl and Her Pig,” chef April Bloomfield’s first cookbook, was published in April. Naturally. But we at The Bad Deal waited to get the digital book, which dropped in May. The hardcover version on Amazon.com is $16.29. It weighs 2.4 pounds. The digital version on iBooks is $14.99. It adds zero pounds to the weight of your iPad. That itself is a GOOD DEAL.
What’s a better deal is that Bloomfield’s cookbook is the first one we’ve gotten our hands on with a lightning fast, fully-indexed text search. Many digital books can anywhere from 5-30 seconds to fully execute a word search. With April’s book, the hyperlinked page numbers (along with suggested search terms) appear like magic, not as quickly as with Google’s autocomplete, but quickly enough. And when you don’t have an actual physical book to flip through, text search becomes all the more crucial.
So just as Bad Deal Editor Ryan Sutton (that’s me) named Bloomfield’s The Breslin best new restaurant of 2010, today we’re calling “A Girl and Her Pig,” the most iPad-friendly cookbook we’ve encountered. Those who wish can download the tome from iBooks. For now, here are a few fun quotes from “A Girl and Her Pig.”
(Photo: iPad Screenshot of “A Girl and Her Pig,” Ecco 2012).